Colgate MaxFresh Blue gel toothpaste is infused with cooling crystals (in strips), which dissolve completely as you brush for a whole new dimension of freshness - freshness that you can see and feel all day long. It contains menthol for fresh breath and freedom from mouth odour. MaxFresh also gives you whiter teeth while fighting cavities and germs. Use it twice everyday for energizing your mouth. It comes in an 80gm tube.